Google Launches TikTok Rival 'YouTube Shorts' in India

With TikTok out of commission in India and faced with an uncertain future in the U.s., YouTube has launched its ain short-format video platform that it hopes will be able to fill the void created by the Chinese-endemic viral video app. Called YouTube Shorts, the new service will allow users to create curt videos of up to xv seconds and upload it to the platform.

YouTube is rolling out what information technology calls an 'early beta' of the new service in Bharat, with plans to eventually brand it bachelor globally. Shorts volition be initially available within the regular YouTube app on Android, merely the company says it will also be available on iOS soon.

The service offers a 'multi-camera segment' that enables creators to shoot different videos and stitch them together using a prepare of built-in editing tools. Autonomously from that, creators can too monitor the speed of their videos and add music to their videos using YouTube's song library. There's likewise a timer and inaugural organization that will enable creators to record their videos hands-free.

Much like TikTok, YouTube Shorts is specially designed for capturing short videos shot in portrait fashion. It also enables users to swipe vertically to get from one video to the next and discover other similar short videos – farther cluttering the core experience of its video streaming app. The company promises to make more changes and introduce more features in the coming days to make the feel fifty-fifty more comprehensive.

Following the TikTok ban in India, a number of companies, big and small, have come out with similar offerings, including homegrown alternatives like Chinagari, Mitron, Moj, and more. However, the one that seems to take got some firsthand traction is Instagram Reels, which the Facebook-owned house launched earlier this twelvemonth.